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December 28, 2010


Social Media at the 2010 HIV Prevention Leadership Summit

By Meico Whitlock, Fellow

2010 HPLS - HIV Prevention Leadership Summit.  December 12-15, 2010.  Marriott Wardman Park, Washington, D.C.

Earlier this month, we attended the 2010 HIV Prevention Leadership Summit Exit Disclaimer in Washington, D.C. The Summit brought together grantees funded by the Centers for Disease Control and Prevention (CDC), state and local health departments, community planning group (CPG) members, capacity building assistance providers, community-based organizations, and other interested HIV prevention partners to share innovative strategies and lessons learned for enhancing HIV prevention programs.

Over the course of the four-day summit, we had an opportunity to learn how Federal and community partners are using new media to bolster HIV prevention efforts. During the session, “CBOs, Social Networking/Social Marketing, and HIV Prevention ProgramsExit Disclaimer, CDC Health Communication Specialist Booker Daniels provided an overview of the current social media landscape and illustrated how national campaigns such as Act Against AIDS Exit Disclaimer and Facing AIDS are leveraging Facebook Exit Disclaimer, Twitter Exit Disclaimer, and Flickr Exit Disclaimer to engage communities on the issue of HIV prevention. Gina Larco and Anthony Contreras, Outreach Specialists at Tarzana Treatment Centers Exit Disclaimer, shared lessons learned from using social marketing as a tool to reach youth in their community. Gina and Anthony stressed the importance of getting to know your audience before developing a strategy and selecting tools—something we have talked about in previous posts here and here. Brian Toynes of Gay Men’s Health Crisis (GMHC) Exit Disclaimer talked about the challenges of launching social marketing campaigns like “I Love My Boo” to challenge stigma and homophobia and pointed to the need to understand the relationship between online and offline social networks.

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December 10, 2010


Using Twitter at the HIV Prevention Leadership Summit

By Melissa Beaupierre, Senior Director, CDC National Prevention Information Network Exit Disclaimer (NPIN)

Booth at NPIN conference

At CDC National Prevention Information Network Exit Disclaimer (NPIN), we have embraced social media as a key tool in developing and maintaining strong partnerships. As a CDC project whose purpose includes HIV/AIDS, viral hepatitis, STD, and tuberculosis informational support to prevention partners, stakeholders, and other constituents, we realize the benefits of sharing key messages, new resources, and current news in a quick and easily-accessible format, with the additional ability to build relationships and alliances.

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August 31, 2010


Twitter Engagement: Some Lessons from

By Michelle Samplin-Salgado, New Media Strategist

two blue twitter birds, one handing the other a ring.  a visual pun on engagement

A couple of weeks ago I participated on a panel with our CDC colleagues Ann Aiken and Jessica Schindelar about Twitter monitoring, evaluation, and engagement at the CDC’s National Conference on Health Communication, Marketing, and Media. During this panel I spoke about “engagement” on Twitter Exit  Disclaimer – providing different definitions of it and how we at work to engage our Twitter followers (and here are the slides Exit  Disclaimer).

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July 19, 2010


Tweetup Discussion at IAC

by Miguel Gomez, Director and Michelle Samplin-Salgado, New Media Strategist


Tweetup discussion at IAC

Early before the start of the International AIDS Conference Exit Disclaimer Scott Sanders, who provides lead communications support to the International AIDS SocietyExit Disclaimer, organized a "Tweetup" Exit Disclaimer for individuals tweeting from the conference. Some represented organizations such as UNAIDS (@UNAIDS) Exit Disclaimer, amFar(@amfAR) Exit Disclaimer, Doctors without Borders (@MSH_IAC) Exit Disclaimer, AIDS Atlas (@HIV_ATLAS) Exit Disclaimer, British Columbia Centre for Excellence in HIV/AIDS (@bccfe) Exit Disclaimer, and those working on the Vienna Declaration (@vdelc) Exit Disclaimer. Others were tweeting as individuals (@allissaadler) Exit Disclaimer, researchers (@dadakim) Exit Disclaimer , evaluators(@marierenaux)Exit Disclaimer, and advocates(@mmontaner) Exit Disclaimer.

Facilitated by amfAR's Jirair Ratevosian(@JRatevosian) Exit Disclaimer, the meeting was an opportunity for us to share lessons learned, best practices, and tips about how we manage and evaluate our work on Twitter. The IAS has committed resources to evaluate how people are engaging with social media in general and Twitter, in particular, at the conference. We will share the findings from that evaluation in a future post.

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July 06, 2010


Action Across the Sectors: Highlights from National HIV Testing Day 2010

Take the test, take control.  National HIV Testing Day 2010

By Deb LeBel, Partnerships Specialist

Each year I am honored to see all the ways individuals and groups take action for National HIV Testing Day (June 27) — from conversations with loved ones, to getting tested, to attending or organizing local HIV testing events, to hosting press conferences, to convening online events. This year, I was particularly excited to see so much involvement from so many diverse stakeholders — government (Federal, state, and local), community, private sector, and individuals. We were inspired by CDC’s Dr. Kevin Fenton’s remarks during our National HIV Testing Day webinar for Federal employees and grantees on the current and future state of HIV testing.

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