Strategy/Planning Feed

February 25, 2011

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2011 AIDS.gov Communication Strategy: Our Guiding Philosophy, Audiences, Activities, and More

by Jennie Anderson, AIDS.gov Communications Director, and Mindy Nichamin, AIDS.gov New Media Coordinator

2011 Communication Strategy

2011 AIDS.gov Communication Strategy

Behind the scenes at AIDS.gov, we use an internal working plan to guide our ongoing communication activities and special initiatives. Recently, our team sat down to update our 2010 plan. It was a useful exercise for us to stop and look back at where we've been over the past year and discuss where we want to go.

Our updated 2011 AIDS.gov Communication Strategy Internal Working Plan (PDF 341 KB) incorporates strategies for best reaching our audiences through new and traditional media, and includes a breakdown of our communication channels, strategies, activities, staffing, future directions, and more. We hope that our communication plan can help you understand more about the span and reach of our work at AIDS.gov, as well as serve as a resource for you as you develop or augment your communication strategy to reach your audiences in the HIV community and beyond.

Do you have any examples or advice on developing a communication plan for your project/organization that you'd like to share? Leave us a comment.

January 20, 2011

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National Black Gay Men’s Advocacy Coalition’s New Focus: New Media

By Venton Jones, Senior Program Associate for Communications and Member Education, National Black Gay Men's Advocacy Coalition (NBGMAC)* Exit Disclaimer

According to the National HIV/AIDS Strategy, MSM (men who have sex with men) and racial and ethnic minorities are both disproportionately affected by HIV. We spoke with Venton Jones from The National Black Gay Men's Advocacy Coalition (NBGMAC)* Exit Disclaimer about his efforts to use new media to extend the reach of their programs. NBGMAC will be launching a new website later this month and Venton is working with their members to develop a social media plan and build the organization's social media presence. In this post, he tells us about his organization and why new media is important.

Here's what Venton had to say.

The National Black Gay Men’s Advocacy Coalition (NBGMAC) is dedicated to improving the health and well-being of Black gay men through advocacy that is focused on research, policy, education, and training.  In 2006, MSM accounted for more than half (53%) of all new HIV infections in the United States. Young Black MSM accounted for more new HIV infections than any other racial or ethnic age group of MSM (CDC, 2010).

New media (social networks, text messaging, blogs, wikis, etc.) is an important tool to help reduce new HIV infections and increase advocacy among Black gay men, and particularly young people. According to the Nielsen Co, U.S. users spend 23% of their time on the Internet using social networking platforms. Among social network usage, 85% of their usage is through Facebook (CRN, Exit Disclaimer 2010). Improving communications to its membership and broader constituency through these media, to drive community mobilization to achieve its policy agenda, has been a longstanding goal of NBGMAC.

Continue reading "National Black Gay Men’s Advocacy Coalition’s New Focus: New Media" »

January 18, 2011

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Future Federal Directions in Mobile Technology and Health

By Jennie Anderson, AIDS.gov Communications Director, and Michele Clark, Managing Director

FHAWC Mobile health panel

Mobile health panel, L-R: Katelyn Sabochik, Audie Atienza, Gwynne Kostin, Susannah Fox.

What is the role of mobile technology in Federal government health communication? Where are we going?

At last week's Federal HIV/AIDS Web Council (FHAWC) meeting, we asked four of the leading voices in mobile and public health these questions. We heard from the White House, General Services Administration (GSA) (which works to coordinate Federal mobile activities), the U.S Department of Health and Human Services (HHS) Secretary's office, and The Pew Internet & American Life Project Exit Disclaimer.

We heard a snapshot of issues related to the Federal government and mobile. Here are some highlights (and we'll be sharing more information about this in the weeks to come):

Susannah Fox, Associate Director of Digital Strategy at The Pew Internet & American Life Project, kicked off the panel with a presentation on “Where is the Public Now? Mobile, Social, Games, Text…and Health” Exit Disclaimer. She shared that 80% of people look online for health information -- and that many people are accessing the internet on mobile phones and game consoles. According to Susannah, "If someone has access to the internet, it is likely becoming the first stop for information gathering and sharing." She underscored how the power of Internet and mobile together increase access and sharing. She also highlighted the increasing use of health-focused mobile applications and mobile-friendly websites. She noted how cell phones are perceived to be very personal, and that people frequently use them to search for sexual health information.

Continue reading "Future Federal Directions in Mobile Technology and Health" »

January 11, 2011

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Federal HIV/AIDS Web Council: Grateful Collaboration

By Miguel Gomez, AIDS.gov Director, Deb LeBel, AIDS.gov Partnerships Specialist, and Cathy Thomas, AIDS.gov Technical Director

CAPTION

FHAWC members at the 2011 annual meeting in Washington, DC.

As we start the New Year, we're launching a series about new media planning. In upcoming weeks we'll be hearing from our community and Federal colleagues about steps they are taking to implement a new media strategy. At AIDS.gov we use new media strategies to provide access to Federal HIV information, policies (e.g. the National HIV/AIDS Strategy), programs, and resources. In order to best do this, we receive planning guidance from a cross-agency planning group called the Federal HIV/AIDS Web Council (FHAWC).

The Council includes Web, subject matter experts (content), and communications leads from over twenty programs, agencies and offices, representing HIV programs across the U.S. Government. Members plan and implement Federal new media efforts around HIV.  In addition, the Council promotes coordination and collaboration to improve delivery of HIV/AIDS prevention, testing, and treatment messages and services via new media.  The AIDS.gov team convenes the Council's monthly conference calls and coordinates an annual in-person meeting.

Continue reading "Federal HIV/AIDS Web Council: Grateful Collaboration" »

November 09, 2010

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Bringing Facing AIDS to Your Community for World AIDS Day 2010

By Mindy Nichamin, AIDS.gov New Media Coordinator

Many people want to find a way to get their communities involved for World AIDS Day (December 1), but don’t know where to start. The Facing AIDS photo initiative contributes to the message of World AIDS Day by coming together as a global community to help reduce stigma and discrimination around HIV/AIDS, and promote awareness and testing. This World AIDS Day is particularly timely, as communities across the country are coming together to support the National HIV/AIDS Strategy (NHAS).

Last year, in addition to the hundreds of individuals who participated in our Facing AIDS photo initiative for World AIDS Day, community groups across the country hosted Facing AIDS events for individuals to share messages about why they are Facing AIDS. Some group participants included Alabama A&M University Exit Disclaimer, Young Black Moguls Exit Disclaimer, New Mexico AIDS Services Exit Disclaimer, Black Educational AIDS Project, Inc Exit Disclaimer (BEAP),and Oregon State University Exit Disclaimer.

Continue reading "Bringing Facing AIDS to Your Community for World AIDS Day 2010" »

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