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January 20, 2011

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National Black Gay Men’s Advocacy Coalition’s New Focus: New Media

By Venton Jones, Senior Program Associate for Communications and Member Education, National Black Gay Men's Advocacy Coalition (NBGMAC)* Exit Disclaimer

According to the National HIV/AIDS Strategy, MSM (men who have sex with men) and racial and ethnic minorities are both disproportionately affected by HIV. We spoke with Venton Jones from The National Black Gay Men's Advocacy Coalition (NBGMAC)* Exit Disclaimer about his efforts to use new media to extend the reach of their programs. NBGMAC will be launching a new website later this month and Venton is working with their members to develop a social media plan and build the organization's social media presence. In this post, he tells us about his organization and why new media is important.

Here's what Venton had to say.

The National Black Gay Men’s Advocacy Coalition (NBGMAC) is dedicated to improving the health and well-being of Black gay men through advocacy that is focused on research, policy, education, and training.  In 2006, MSM accounted for more than half (53%) of all new HIV infections in the United States. Young Black MSM accounted for more new HIV infections than any other racial or ethnic age group of MSM (CDC, 2010).

New media (social networks, text messaging, blogs, wikis, etc.) is an important tool to help reduce new HIV infections and increase advocacy among Black gay men, and particularly young people. According to the Nielsen Co, U.S. users spend 23% of their time on the Internet using social networking platforms. Among social network usage, 85% of their usage is through Facebook (CRN, Exit Disclaimer 2010). Improving communications to its membership and broader constituency through these media, to drive community mobilization to achieve its policy agenda, has been a longstanding goal of NBGMAC.

Continue reading "National Black Gay Men’s Advocacy Coalition’s New Focus: New Media" »

December 28, 2010

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Social Media at the 2010 HIV Prevention Leadership Summit

By Meico Whitlock, AIDS.gov Fellow

2010 HPLS - HIV Prevention Leadership Summit.  December 12-15, 2010.  Marriott Wardman Park, Washington, D.C.

Earlier this month, we attended the 2010 HIV Prevention Leadership Summit Exit Disclaimer in Washington, D.C. The Summit brought together grantees funded by the Centers for Disease Control and Prevention (CDC), state and local health departments, community planning group (CPG) members, capacity building assistance providers, community-based organizations, and other interested HIV prevention partners to share innovative strategies and lessons learned for enhancing HIV prevention programs.

Over the course of the four-day summit, we had an opportunity to learn how Federal and community partners are using new media to bolster HIV prevention efforts. During the session, “CBOs, Social Networking/Social Marketing, and HIV Prevention ProgramsExit Disclaimer, CDC Health Communication Specialist Booker Daniels provided an overview of the current social media landscape and illustrated how national campaigns such as Act Against AIDS Exit Disclaimer and Facing AIDS are leveraging Facebook Exit Disclaimer, Twitter Exit Disclaimer, and Flickr Exit Disclaimer to engage communities on the issue of HIV prevention. Gina Larco and Anthony Contreras, Outreach Specialists at Tarzana Treatment Centers Exit Disclaimer, shared lessons learned from using social marketing as a tool to reach youth in their community. Gina and Anthony stressed the importance of getting to know your audience before developing a strategy and selecting tools—something we have talked about in previous posts here and here. Brian Toynes of Gay Men’s Health Crisis (GMHC) Exit Disclaimer talked about the challenges of launching social marketing campaigns like “I Love My Boo” to challenge stigma and homophobia and pointed to the need to understand the relationship between online and offline social networks.

Continue reading "Social Media at the 2010 HIV Prevention Leadership Summit" »

December 21, 2010

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New York State Department of Health: Breaking Ground in New Media Response to HIV and STIs

By Michelle Samplin-Salgado, AIDS.gov New Media Strategist, and Michele Clark, AIDS.gov Managing Director

AIDS Institute Department of Health Social Media Forum staff

AIDS Institute Department of Health Social Media Forum staff (L to R): Sonja Noring, Howard Lavigne, Dr. Cheryl Smith, Mark Hammer, Johanne Morne, Wanda Jones-Robinson, Peter Laqueur, Humberto Cruz (AIDS Institute Director), Ben Wise, Jeffrey Karaban, Dr. Bruce Agins.

Earlier this month, we participated in the New York State Department of Health AIDS Institute's forum, Social Media: Going Viral Against HIV and STIs Exit Disclaimer. The room was filled with nearly 300 public health colleagues from across New York who were there to learn and share how they use social media in response to HIV.

The day started with a welcome by two of the AIDS Institute leaders pioneering social media responses to HIV, Dr. Cheryl Smith, Associate Medical Director and Humberto Cruz, Director. New York State Department of Health (NYS DOH) Commissioner, Dr. Richard Daines, then highlighted the importance of reaching people through new media platforms. Using the flu epidemic as an example, he shared the NYS DOH's flu prevention campaign example where a video was developed Exit Disclaimer, and viewers were encouraged to share the message through their social networking sites.

Miguel Gomez, Director of AIDS.gov, moderated a morning session about transforming health communication. Lee Aase, Manager of The Mayo Clinic's Center for Social Media Exit Disclaimer and Social Media University, Global (SMUG) Exit Disclaimer entertained the crowd with examples of how new media tools enable patients to connect and share their stories and experiences at the Mayo Clinic. Susannah Fox Exit Disclaimer from the Pew Internet & American Life Project Exit Disclaimer presented findings about social media and health information seeking. She also wrote a nice recap blog post about the conference Exit Disclaimer.

Continue reading "New York State Department of Health: Breaking Ground in New Media Response to HIV and STIs" »

October 26, 2010

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Join us in Facing AIDS for World AIDS Day

By the AIDS.gov Team

Facing AIDS for World AIDS Day

For the past two years, we've asked people from across the country (and around the world) to share why they are Facing AIDS in honor of World AIDS Day, December 1.

Facing AIDS is an initiative based on a simple idea: we believe that we are stronger together, and that by sharing our faces and words Exit Disclaimer we can make a difference in the response to HIV and AIDS. We can reduce stigma. We can promote testing. We can support the goals and vision of the National HIV/AIDS Strategy to make them a reality.

At AIDS.gov, we are Facing AIDS so that "The United States will become a place where new HIV infections are rare and when they do occur, every person, regardless of age, gender, race/ethnicity, sexual orientation, gender identity or socio-economic circumstance, will have unfettered access to high quality, life-extending care, free from stigma and discrimination." (National HIV/AIDS Strategy Vision Statement)

We kicked off Facing AIDS again this year at the U.S. Conference on AIDS (USCA), and over 200 people stopped by, filled out a sign about why they are Facing AIDS, and took a photo in our photo booth -- check out our Flickr group Exit Disclaimer to see what people had to say.

But USCA was just the beginning. Now it's up to all of us.

Check the video below which explains more about how Facing AIDS works.

Continue reading "Join us in Facing AIDS for World AIDS Day" »

October 19, 2010

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AIDS.gov Microgrant Awardees: Responding to the Epidemic through New Media

By Deb LeBel, AIDS.gov Partnerships Specialist

In our final post of the microgrant series, we look at programs that use new media to reach out to some of the most highly affected and at-risk communities in their service areas. These efforts reflect the complex impact of the epidemic.

Adult Well-Being Services

Detroit’s Adult Well-Being Services Exit Disclaimer (AWBS) built on its Stop HIV/AIDS and Addiction through Prevention and Education (S.H.A.P.E) program. Working with several diverse partners, the Wayne County Women Webberz Health Project (WC3 Health) reached Arab, Chaldean, Hispanic and homeless women over 50 with prevention and education followup through a blog Exit Disclaimer, Facebook Exit Disclaimer, and Twitter Exit Disclaimer. After training participants to use social media, AWBS answered HIV and substance use questions on a blog and privately online. S.H.A.P.E. staff look forward to training more women, having learned that participants vary widely in their interest in adapting new media.

Continue reading "AIDS.gov Microgrant Awardees: Responding to the Epidemic through New Media" »

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