Photo/Video Sharing Feed

February 08, 2011

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Facing AIDS on World AIDS Day and EVERY Day

By Michelle Samplin-Salgado, AIDS.gov New Media Strategist

Yesterday was National Black HIV/AIDS Awareness Day. Next month, we will commemorate National Women and Girls HIV/AIDS Awareness Day (March 10) and National Native HIV/AIDS Day Exit Disclaimer (March 20). Throughout the year, there are many nationally recognized HIV/AIDS Awareness Days. Some of these days provide an opportunity to understand and respond to the HIV epidemic's impact on a specific population or group impacted by HIV.

Two of the observance days, National HIV Testing Day (June 27) and World AIDS Day (December 1), particularly remind us that we are ALL impacted by the epidemic. That was the message of our Facing AIDS for World AIDS Day photo sharing initiative. Our hope in this initiative was that by putting our faces to AIDS, we can help reduce the stigma surrounding HIV/AIDS, and promote HIV testing.

The following is a video that gives you (literally) a snapshot of people from across the country Facing AIDS together. This video represents just a fraction of the more than 1,500 people who joined us in Facing AIDS and submitted their photos to the official Flickr group Exit Disclaimer.

To see what's coming in 2011, read the AIDS.gov blog, follow the implementation of the National HIV/AIDS Strategy and check out our Awareness Day page throughout the year.

December 28, 2010

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Social Media at the 2010 HIV Prevention Leadership Summit

By Meico Whitlock, AIDS.gov Fellow

2010 HPLS - HIV Prevention Leadership Summit.  December 12-15, 2010.  Marriott Wardman Park, Washington, D.C.

Earlier this month, we attended the 2010 HIV Prevention Leadership Summit Exit Disclaimer in Washington, D.C. The Summit brought together grantees funded by the Centers for Disease Control and Prevention (CDC), state and local health departments, community planning group (CPG) members, capacity building assistance providers, community-based organizations, and other interested HIV prevention partners to share innovative strategies and lessons learned for enhancing HIV prevention programs.

Over the course of the four-day summit, we had an opportunity to learn how Federal and community partners are using new media to bolster HIV prevention efforts. During the session, “CBOs, Social Networking/Social Marketing, and HIV Prevention ProgramsExit Disclaimer, CDC Health Communication Specialist Booker Daniels provided an overview of the current social media landscape and illustrated how national campaigns such as Act Against AIDS Exit Disclaimer and Facing AIDS are leveraging Facebook Exit Disclaimer, Twitter Exit Disclaimer, and Flickr Exit Disclaimer to engage communities on the issue of HIV prevention. Gina Larco and Anthony Contreras, Outreach Specialists at Tarzana Treatment Centers Exit Disclaimer, shared lessons learned from using social marketing as a tool to reach youth in their community. Gina and Anthony stressed the importance of getting to know your audience before developing a strategy and selecting tools—something we have talked about in previous posts here and here. Brian Toynes of Gay Men’s Health Crisis (GMHC) Exit Disclaimer talked about the challenges of launching social marketing campaigns like “I Love My Boo” to challenge stigma and homophobia and pointed to the need to understand the relationship between online and offline social networks.

Continue reading "Social Media at the 2010 HIV Prevention Leadership Summit" »

December 21, 2010

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New York State Department of Health: Breaking Ground in New Media Response to HIV and STIs

By Michelle Samplin-Salgado, AIDS.gov New Media Strategist, and Michele Clark, AIDS.gov Managing Director

AIDS Institute Department of Health Social Media Forum staff

AIDS Institute Department of Health Social Media Forum staff (L to R): Sonja Noring, Howard Lavigne, Dr. Cheryl Smith, Mark Hammer, Johanne Morne, Wanda Jones-Robinson, Peter Laqueur, Humberto Cruz (AIDS Institute Director), Ben Wise, Jeffrey Karaban, Dr. Bruce Agins.

Earlier this month, we participated in the New York State Department of Health AIDS Institute's forum, Social Media: Going Viral Against HIV and STIs Exit Disclaimer. The room was filled with nearly 300 public health colleagues from across New York who were there to learn and share how they use social media in response to HIV.

The day started with a welcome by two of the AIDS Institute leaders pioneering social media responses to HIV, Dr. Cheryl Smith, Associate Medical Director and Humberto Cruz, Director. New York State Department of Health (NYS DOH) Commissioner, Dr. Richard Daines, then highlighted the importance of reaching people through new media platforms. Using the flu epidemic as an example, he shared the NYS DOH's flu prevention campaign example where a video was developed Exit Disclaimer, and viewers were encouraged to share the message through their social networking sites.

Miguel Gomez, Director of AIDS.gov, moderated a morning session about transforming health communication. Lee Aase, Manager of The Mayo Clinic's Center for Social Media Exit Disclaimer and Social Media University, Global (SMUG) Exit Disclaimer entertained the crowd with examples of how new media tools enable patients to connect and share their stories and experiences at the Mayo Clinic. Susannah Fox Exit Disclaimer from the Pew Internet & American Life Project Exit Disclaimer presented findings about social media and health information seeking. She also wrote a nice recap blog post about the conference Exit Disclaimer.

Continue reading "New York State Department of Health: Breaking Ground in New Media Response to HIV and STIs" »

December 14, 2010

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Doing Right By World AIDS Day: Putting Community Front and Center

By Aryeh Lebeau, General Manager, TheBody.com Exit Disclaimer

Aryeh Lebeau

Aryeh Lebeau, TheBody.com Exit Disclaimer

World AIDS Day, December 1, presents a unique challenge to a website such as TheBody.com Exit Disclaimer that is devoted to all things HIV/AIDS year-round. How do we commemorate the day in a way that doesn’t simply rehash the information we disseminate every other day of the year? And how do we make World AIDS Day relevant before and beyond December 1? Every year, we create a special section for World AIDS Day Exit Disclaimer, but we wanted our latest effort to be more than a list of resources and statistics. We wanted it to have a lasting impact.

We decided it was time to let our audience flex its collective creative muscle. This took the form of our first-ever video contest, as well as dozens of guest blog submissions from a wide variety of voices, many of which had never been heard on our site. It turns out that the best way to get to the heart of what World AIDS Day is all about was for us to shut up and let the community do the talking.

We knew we were asking a lot with our video contest Exit Disclaimer when we sought homemade public service announcements (PSAs). We didn’t know how many people would actually take the time and effort or what kind of videos we’d receive. In the era of YouTube, when so many have Flip and cell phone video cameras, we trusted that our audience would pull through. Our faith was rewarded with a range of creative Exit Disclaimer, informative Exit Disclaimer and even heartbreaking Exit Disclaimer submissions.

Continue reading "Doing Right By World AIDS Day: Putting Community Front and Center" »

December 07, 2010

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"FACING AIDS together, with YOU": Communities Facing AIDS for World AIDS Day

By The AIDS.gov Team

www.flickr.com
This is a Flickr badge showing public items from the Facing AIDS for World AIDS Day 2010 group pool. Make your own badge here.

Last week for World AIDS Day (December 1) we were honored to join colleagues and friends around the world in Facing AIDS. Over 1,300 photos were uploaded to Flickr Exit Disclaimer, saying why you were Facing AIDS for World AIDS Day.

As we said when we kicked off Facing AIDS, World AIDS Day is an opportunity for us to make our voices heard. Together we can reduce HIV-related stigma and increase HIV testing and access to care. This is the third year we've hosted the Facing AIDS initiative, and this year we tried some new things and saw some new developments compared to 2009 and 2008.

Continue reading ""FACING AIDS together, with YOU": Communities Facing AIDS for World AIDS Day" »

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