Microgrants Feed

January 04, 2011

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Which of our Blog Posts and Videos Do YOU View? Looking Back at 2010

By Jennie Anderson, AIDS.gov Communications Director

2010 AIDS.gov blog

As the AIDS.gov blog's fourth year begins, we at AIDS.gov are taking time to reflect on 2010 and look to the year ahead. As we continue to integrate monitoring and evaluation into our work, we thought that the New Year provided a nice benchmark to look more closely at our blog. For us, the blog is a space to bring together information from across the AIDS.gov project, whether it's examples of using social media tools in response to HIV, research updates, or policy updates on the National HIV/AIDS Strategy and other topics.

2010 has been quite a year -- some of the many highlights include the International AIDS Conference in Vienna, the release of the National HIV/AIDS Strategy, pre-exposure prophylaxis PrEP research strides, and the return of our Facing AIDS for World AIDS Day 2010 photo initiative. Through these, and other activities, our blog readership, video viewership, and content grew tremendously this year. For example, the total number of visits to our blog in 2010 increased by nearly 300% from visits in 2009! With all this growth, we wanted to know, what are our most-viewed posts? We've compiled the most-viewed AIDS.gov blog posts from 2010 from each of our categories (research, new media, National HIV/AIDS Strategy, and cross-posts from the White House Office of National HIV/AIDS Policy Blog and the CDC Health Protection Perspectives Blog). So here are the top 5:

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December 28, 2010

3

Social Media at the 2010 HIV Prevention Leadership Summit

By Meico Whitlock, AIDS.gov Fellow

2010 HPLS - HIV Prevention Leadership Summit.  December 12-15, 2010.  Marriott Wardman Park, Washington, D.C.

Earlier this month, we attended the 2010 HIV Prevention Leadership Summit Exit Disclaimer in Washington, D.C. The Summit brought together grantees funded by the Centers for Disease Control and Prevention (CDC), state and local health departments, community planning group (CPG) members, capacity building assistance providers, community-based organizations, and other interested HIV prevention partners to share innovative strategies and lessons learned for enhancing HIV prevention programs.

Over the course of the four-day summit, we had an opportunity to learn how Federal and community partners are using new media to bolster HIV prevention efforts. During the session, “CBOs, Social Networking/Social Marketing, and HIV Prevention ProgramsExit Disclaimer, CDC Health Communication Specialist Booker Daniels provided an overview of the current social media landscape and illustrated how national campaigns such as Act Against AIDS Exit Disclaimer and Facing AIDS are leveraging Facebook Exit Disclaimer, Twitter Exit Disclaimer, and Flickr Exit Disclaimer to engage communities on the issue of HIV prevention. Gina Larco and Anthony Contreras, Outreach Specialists at Tarzana Treatment Centers Exit Disclaimer, shared lessons learned from using social marketing as a tool to reach youth in their community. Gina and Anthony stressed the importance of getting to know your audience before developing a strategy and selecting tools—something we have talked about in previous posts here and here. Brian Toynes of Gay Men’s Health Crisis (GMHC) Exit Disclaimer talked about the challenges of launching social marketing campaigns like “I Love My Boo” to challenge stigma and homophobia and pointed to the need to understand the relationship between online and offline social networks.

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October 19, 2010

2

AIDS.gov Microgrant Awardees: Responding to the Epidemic through New Media

By Deb LeBel, AIDS.gov Partnerships Specialist

In our final post of the microgrant series, we look at programs that use new media to reach out to some of the most highly affected and at-risk communities in their service areas. These efforts reflect the complex impact of the epidemic.

Adult Well-Being Services

Detroit’s Adult Well-Being Services Exit Disclaimer (AWBS) built on its Stop HIV/AIDS and Addiction through Prevention and Education (S.H.A.P.E) program. Working with several diverse partners, the Wayne County Women Webberz Health Project (WC3 Health) reached Arab, Chaldean, Hispanic and homeless women over 50 with prevention and education followup through a blog Exit Disclaimer, Facebook Exit Disclaimer, and Twitter Exit Disclaimer. After training participants to use social media, AWBS answered HIV and substance use questions on a blog and privately online. S.H.A.P.E. staff look forward to training more women, having learned that participants vary widely in their interest in adapting new media.

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October 12, 2010

1

More Microgrants: Reaching Specific Audiences with New Media

By Deb LeBel, AIDS.gov Partnerships Specialist

In our continuing series on the AIDS.gov microgrant awardees, today we feature four programs reaching several very specific groups: Hispanic immigrants, rural Alaskans, and formerly incarcerated young adults.

Reaching Hispanic Immigrants

As many of us observe National Latino AIDS Awareness Day Exit Disclaimer on October 15, we are particularly aware that Hispanics are some of the most highly affected and at-risk populations of the HIV/AIDS epidemic.

Mississippi Immigrants Rights Alliance

Mississippi Immigrants Rights Alliance Exit Disclaimer: Stop and Think/Espera y Piensa’s project is a bilingual campaign with four key messages: “HIV/AIDS Exists among Latinos”, “Protect Yourself”, “Support People Living with HIV/AIDS” and “Know Your Status.” The project uses Facebook Exit Disclaimer, the MIRA web site Exit Disclaimer, radio segments and text messaging to reach Latinos in Mississippi between the ages of 18 and 35. MIRA credits the campaign with a 20% increase in web traffic and a 56% increase in its Facebook page Exit Disclaimer users. Staff also noted “greater rapport with the young Latino community.” Amanda Blackwell, MIRA’s Development Director, reported that “the campaign was an excellent experience for MIRA staff, volunteers and constituents.”

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October 05, 2010

3

AIDS.gov Microgrant Awardees: Using New Media to Reach Youth

By Deb LeBel, AIDS.gov Partnerships Specialist

Metro TeenAIDS (MTA)

Last week in our series on AIDS.gov microgrant awardees, we profiled four local groups using new media for HIV prevention, testing, and care to reach men who have sex with men (MSM). This week, the focus turns to youth. According to the CDC's factsheet on HIV/AIDS and youth, "young people in the United States are at persistent risk for HIV infection. This risk is especially notable for youth of minority races and ethnicities." The programs featured in this post are working with youth, and using new media to enhance the use of age-appropriate, targeted messages about HIV prevention and education with youth and their peers.

Continue reading "AIDS.gov Microgrant Awardees: Using New Media to Reach Youth" »

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