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December 2010

December 28, 2010

3

Social Media at the 2010 HIV Prevention Leadership Summit

By Meico Whitlock, AIDS.gov Fellow

2010 HPLS - HIV Prevention Leadership Summit.  December 12-15, 2010.  Marriott Wardman Park, Washington, D.C.

Earlier this month, we attended the 2010 HIV Prevention Leadership Summit Exit Disclaimer in Washington, D.C. The Summit brought together grantees funded by the Centers for Disease Control and Prevention (CDC), state and local health departments, community planning group (CPG) members, capacity building assistance providers, community-based organizations, and other interested HIV prevention partners to share innovative strategies and lessons learned for enhancing HIV prevention programs.

Over the course of the four-day summit, we had an opportunity to learn how Federal and community partners are using new media to bolster HIV prevention efforts. During the session, “CBOs, Social Networking/Social Marketing, and HIV Prevention ProgramsExit Disclaimer, CDC Health Communication Specialist Booker Daniels provided an overview of the current social media landscape and illustrated how national campaigns such as Act Against AIDS Exit Disclaimer and Facing AIDS are leveraging Facebook Exit Disclaimer, Twitter Exit Disclaimer, and Flickr Exit Disclaimer to engage communities on the issue of HIV prevention. Gina Larco and Anthony Contreras, Outreach Specialists at Tarzana Treatment Centers Exit Disclaimer, shared lessons learned from using social marketing as a tool to reach youth in their community. Gina and Anthony stressed the importance of getting to know your audience before developing a strategy and selecting tools—something we have talked about in previous posts here and here. Brian Toynes of Gay Men’s Health Crisis (GMHC) Exit Disclaimer talked about the challenges of launching social marketing campaigns like “I Love My Boo” to challenge stigma and homophobia and pointed to the need to understand the relationship between online and offline social networks.

Continue reading "Social Media at the 2010 HIV Prevention Leadership Summit" »

December 22, 2010

1

ONAP Staff: It Gets Better

By Gregorio Millett, M.P.H., Senior Policy Advisor, Office of National AIDS Policy (Cross-posted from the Office of National AIDS Policy Blog)

Yesterday several White House staff posted a blog and video as part of the ‘It Gets Better‘ project. ‘It Gets Better’ is a national campaign targeting LGBT youth that started in the wake of several high profile suicides. The campaign encourages LGBT youth who may be the subject of discrimination, scorn or ostracization to look beyond their current circumstances and realize that that a bright future lies ahead.  ONAP Director Jeffrey Crowley and I both participated in the video.

 

Resources

If you’re a young person who’s been bullied or harassed by your peers, or you’re a parent or teacher who knows a young person being bullied or harassed, here are a few resources that can help you:

The Trevor Project Exit Disclaimer
The Trevor Project is determined to end suicide among LBGTQ youth by providing resources and a nationwide, 24 hour hotline.  If you are considering suicide or need help, call: 866-4-U-TREVOR (866-488-7386).

BullyingInfo.org Exit Disclaimer
BullyingInfo.org is a project of the Interagency Working Group on Youth Programs (IWGYP) focused on providing tools and resources for youth, parents, teachers and mental health providers to prevent and address bullying. 

It Gets Better Project Exit Disclaimer
President Obama's video and Vice President Biden’s video are just a couple of the thousands of videos submitted by people across the country to inspire and encourage LGBT youth who are struggling. 

You can watch more videos at ItGetsBetterProject.com Exit Disclaimer.

For even more information and resources visit or call:

December 21, 2010

0

New York State Department of Health: Breaking Ground in New Media Response to HIV and STIs

By Michelle Samplin-Salgado, AIDS.gov New Media Strategist, and Michele Clark, AIDS.gov Managing Director

AIDS Institute Department of Health Social Media Forum staff

AIDS Institute Department of Health Social Media Forum staff (L to R): Sonja Noring, Howard Lavigne, Dr. Cheryl Smith, Mark Hammer, Johanne Morne, Wanda Jones-Robinson, Peter Laqueur, Humberto Cruz (AIDS Institute Director), Ben Wise, Jeffrey Karaban, Dr. Bruce Agins.

Earlier this month, we participated in the New York State Department of Health AIDS Institute's forum, Social Media: Going Viral Against HIV and STIs Exit Disclaimer. The room was filled with nearly 300 public health colleagues from across New York who were there to learn and share how they use social media in response to HIV.

The day started with a welcome by two of the AIDS Institute leaders pioneering social media responses to HIV, Dr. Cheryl Smith, Associate Medical Director and Humberto Cruz, Director. New York State Department of Health (NYS DOH) Commissioner, Dr. Richard Daines, then highlighted the importance of reaching people through new media platforms. Using the flu epidemic as an example, he shared the NYS DOH's flu prevention campaign example where a video was developed Exit Disclaimer, and viewers were encouraged to share the message through their social networking sites.

Miguel Gomez, Director of AIDS.gov, moderated a morning session about transforming health communication. Lee Aase, Manager of The Mayo Clinic's Center for Social Media Exit Disclaimer and Social Media University, Global (SMUG) Exit Disclaimer entertained the crowd with examples of how new media tools enable patients to connect and share their stories and experiences at the Mayo Clinic. Susannah Fox Exit Disclaimer from the Pew Internet & American Life Project Exit Disclaimer presented findings about social media and health information seeking. She also wrote a nice recap blog post about the conference Exit Disclaimer.

Continue reading "New York State Department of Health: Breaking Ground in New Media Response to HIV and STIs" »

December 14, 2010

2

Focus on the Transgender Community: Interview with Bamby Salcedo

By Michelle Samplin-Salgado, AIDS.gov New Media Strategist

As we've discussed in previous posts, the transgender community has been disproportionately affected by HIV, and often faces challenges finding and accessing appropriate services. The National HIV/AIDS Strategy addresses these disparities, starting with the vision that states:

The United States will become a place where new HIV infections are rare and when they do occur, every person, regardless of age, gender, race/ethnicity, sexual orientation, gender identity, or socio-economic circumstance, will have unfettered access to high quality, life-extending care, free from stigma and discrimination.

The Strategy also recognizes that transgender individuals are at high risk for HIV infection and makes recommendations to prevent HIV among transgendered individuals. To learn more about issues facing the transgender community and the impact of the National HIV/AIDS Strategy, we spoke with Bamby Salcedo, the Transgender Harm Reduction Project Exit Disclaimer Coordinator at Children’s Hospital Los Angeles. Ms. Salcedo is a Latina transgender woman, an advocate, and activist on issues regarding HIV prevention and economic and professional development for transgender communities in the United States.

What would you like people to know about the transgender community?

"We as a community are very resilient. We are very creative. We are intelligent. But for several reasons, we often don’t get the same opportunities as non-transgender folks. It is important to include the transgender community when you’re creating programs and expanding services for transgender individuals. We as a community can make things happen. And it’s important that we all work together to make sure that the specific needs of the transgender community are addressed. It’s also important to address the co-factors that influence HIV infections in transgender populations, such as economic and employment disadvantages. Interventions created for transgender individuals should address professional and economic development of the transgender community."

Continue reading "Focus on the Transgender Community: Interview with Bamby Salcedo" »

1

Doing Right By World AIDS Day: Putting Community Front and Center

By Aryeh Lebeau, General Manager, TheBody.com Exit Disclaimer

Aryeh Lebeau

Aryeh Lebeau, TheBody.com Exit Disclaimer

World AIDS Day, December 1, presents a unique challenge to a website such as TheBody.com Exit Disclaimer that is devoted to all things HIV/AIDS year-round. How do we commemorate the day in a way that doesn’t simply rehash the information we disseminate every other day of the year? And how do we make World AIDS Day relevant before and beyond December 1? Every year, we create a special section for World AIDS Day Exit Disclaimer, but we wanted our latest effort to be more than a list of resources and statistics. We wanted it to have a lasting impact.

We decided it was time to let our audience flex its collective creative muscle. This took the form of our first-ever video contest, as well as dozens of guest blog submissions from a wide variety of voices, many of which had never been heard on our site. It turns out that the best way to get to the heart of what World AIDS Day is all about was for us to shut up and let the community do the talking.

We knew we were asking a lot with our video contest Exit Disclaimer when we sought homemade public service announcements (PSAs). We didn’t know how many people would actually take the time and effort or what kind of videos we’d receive. In the era of YouTube, when so many have Flip and cell phone video cameras, we trusted that our audience would pull through. Our faith was rewarded with a range of creative Exit Disclaimer, informative Exit Disclaimer and even heartbreaking Exit Disclaimer submissions.

Continue reading "Doing Right By World AIDS Day: Putting Community Front and Center" »

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